Building Consumer's Trust through Persuasive Interpersonal Communication in a Saturated Market: The Role of Market Mavens
| dc.creator | Puspa, Jofi | |
| dc.creator | Kuhl, Rainer | |
| dc.date | 2017-04-01T19:37:53Z | |
| dc.date.accessioned | 2026-07-09T02:51:21Z | |
| dc.description | This study has aims i.e. (1) to investigate the role of inherent personal knowledge in affecting trust, (2) to investigate whether mavens play a role in improving recipient's knowledge level and trust. We have conducted a study, which involved a total of 134 students as respondents. Correlation between subjective knowledge and trust achieved a medium level, while objective knowledge related to trust at a very low level. Trust in the low-maven-group is the lowest in comparison with the medium- and high- mavens. This study indicates that there are different results in terms of effects of information provided by three different maven groups. | |
| dc.identifier | doi:10.22004/ag.econ.7752 | |
| dc.identifier | https://ageconsearch.umn.edu/record/7752/files/sp06pu01.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/7752 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/521468 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/7752 | |
| dc.title | Building Consumer's Trust through Persuasive Interpersonal Communication in a Saturated Market: The Role of Market Mavens | |
| dc.type | Text |