Availability, Attitudes and Willingness to Pay for Local Foods: Results of a Preliminary Survey
| dc.creator | Adams, Damian C. | |
| dc.creator | Adams, Alison E. | |
| dc.date | 2017-04-01T20:19:46Z | |
| dc.date.accessioned | 2026-07-09T02:47:13Z | |
| dc.description | This paper presents the results of a preliminary intercept survey of consumers at farmers' markets in Gainesville, Florida in 2007. We developed survey questions to identify: (1) how much fruit and vegetable produce respondents buy from local sources; (2) attitudes regarding local foods; (3) definitions of local by distance and ownership; (4) WTP for local foods; (5) perceptions of the availability and cost of local products; and (6) demographic information. In addition to WTP, we employed several tools- a Likert scale, a cost/availability matrix, and other investigatory and demographic questions - to analyze factors affecting purchasing decisions. These include relative cost, accessibility, attitudes and perceptions of the term 'local.' We report and describe the results of the survey, including a regression analysis of WTP as a function of attitudinal, behavioral, and demographic variables. Given the small sample size, the results are largely not statistically significant. Yet, they are useful for refining the survey instrument for a larger study. | |
| dc.identifier | doi:10.22004/ag.econ.6237 | |
| dc.identifier | https://ageconsearch.umn.edu/record/6237/files/470290.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/6237 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/519991 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/6237 | |
| dc.title | Availability, Attitudes and Willingness to Pay for Local Foods: Results of a Preliminary Survey | |
| dc.type | Text |