Evaluating Consumer Usage of Nutritional Labeling: The Influence of Socio-Economic Characteristics
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The majority of consumers report making frequent use of nutritional labeling when
purchasing food products. However, certain segments appear to place a greater
emphasis on food product labels than others. This study empirically evaluates which
demographic characteristics encourage consumers to be more likely to take nutritional
labels into account when purchasing grocery products. The results indicate that
females, older individuals, and those living in suburban and rural areas are the most
likely to make use of nutritional labeling. The results also indicate that larger
households were less likely to use nutritional labeling.