Modeling the Relationship between Travelers’ Level of Satisfaction and Their Mode Choice Behavior using Ordinal Models
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Travelers’ level of satisfaction is an important performance measure for transport service
providers and a determinant of mode choice. However, its computation is not easy because of the
complicated and unique characteristics of travelers. The traditional method of comparing yearly
satisfaction percentages has been implemented in several places; however, it does not include the
interrelationships between variables that determine satisfaction. This study estimates travelers’
level of satisfaction using an ordered logit model and then uses the results in a binary mode choice
model. The results show that the level of satisfaction has a significant influence on the modal choice
characteristics of travelers.