Using Choice Experiments to Measure Consumers’ Preferences for Functional Dairy Products in Germany: Are Willingness-To-Pay Estimates Affected by Starting Point Bias?
| dc.creator | Bechtold, Kai-Brit | |
| dc.creator | Abdulai, Awudu | |
| dc.date | 2017-04-01T13:58:05Z | |
| dc.date.accessioned | 2026-07-09T06:32:03Z | |
| dc.description | This study employs stated preference data from a choice experiment to address two issues related to consumer demand for functional dairy products: (1) Consumers’ preferences for functional dairy product attributes in Germany, and (2) are willingness-to-pay estimates obtained in the choice experiment affected by starting point bias? Based on a random parameter logit model, our results indicate that dairy products enriched with omega-3 fatty acids and bearing a health claim that is aimed at healthy blood vessels and healthy metabolism are highly valued. Furthermore, results reveal that willingness-to-pay is indeed susceptible to starting point bias. In a two-split sample approach, we find that varying the price levels displayed in the first choice set significantly affects respondents’ willingness-to-pay for functional dairy products. | |
| dc.identifier | doi:10.22004/ag.econ.135073 | |
| dc.identifier | https://ageconsearch.umn.edu/record/135073/files/Kai-Brit_Bechtold_Using%20Choice%20Experiments%20to%20Measure%20Consumers_%20Preferences%20for%20Functional%20Dairy%20Products%20in%20Germany.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/135073 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/577697 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/135073 | |
| dc.title | Using Choice Experiments to Measure Consumers’ Preferences for Functional Dairy Products in Germany: Are Willingness-To-Pay Estimates Affected by Starting Point Bias? | |
| dc.type | Text |