Measuring the Potential Economic Impact of a Regional Agricultural Promotion Campaign: The Case of South Carolina

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dc.creatorCarpio, Carlos E.
dc.creatorIsengildina-Massa, Olga
dc.date2017-04-01T13:49:07Z
dc.date.accessioned2026-07-09T04:39:46Z
dc.descriptionThis study evaluated the impact of the South Carolina (SC) agricultural promotion campaign after its first season. Analysis of the survey data revealed that consumer demand for state grown produce has increased by 3.4% which could result in an increase in producer surplus of $2.9 million. Since the SC Department of Agriculture invested $500,000 in the promotion program in 2007, this figure indicates a benefit-cost ratio of 5.8.
dc.identifierdoi:10.22004/ag.econ.46729
dc.identifierhttps://ageconsearch.umn.edu/record/46729/files/SAEA_carpio09.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/46729
dc.identifier.urihttp://hdl.handle.net/123456789/553162
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/46729
dc.titleMeasuring the Potential Economic Impact of a Regional Agricultural Promotion Campaign: The Case of South Carolina
dc.typeText

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