Analysis of Australian Consumer Preference for pST-Pork Products
No hay miniatura disponible
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
Conjoint measurement was used to determine consumer preference for pork produced with
genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork
attributes, fat reduction, price and technology, which allowed for estimable interactions between attributes.
Interview surveys were used to collect conjoint data in several shopping centres in three cities.
Respondents generally preferred leaner pST-produced pork, but only at fat reduction levels greater than
currently attainable with conventional technology.