ENHANCING FARM GATE PRICES: THE ROLE OF AGRICULTURAL MARKETING RESEARCH

dc.creatorOkumadewa, Foluso
dc.date2017-04-01T14:24:16Z
dc.date.accessioned2026-07-09T07:00:36Z
dc.descriptionThis paper addresses the constraints to agricultural research systems in Nigeria with particular emphasis on the role marketing research can play in enhancing farm gate prices. Marketing research is imperative given the yearly experiences of the small farmers in marketing their products. The outcome of efforts of the farmers has overtime not translated in to commensurate income. However, research efforts at improving value-chain; have in recent times culminated into a wide range of technological solutions, some of which include digital information technology; web-based technology (internet), rural telephony; fax machine and local FM radio station. Efforts should therefore be concentrated on research aimed at not only adding value to agricultural produce but to the development of market infrastructure and adoption of ICT information solutions which are key to resolving the chain problems and ensuring enhanced welfare of farmers.
dc.identifierdoi:10.22004/ag.econ.147523
dc.identifierhttps://ageconsearch.umn.edu/record/147523/files/Prof.%20Okumadewa.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/147523
dc.identifier.urihttp://hdl.handle.net/123456789/583457
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/147523
dc.titleENHANCING FARM GATE PRICES: THE ROLE OF AGRICULTURAL MARKETING RESEARCH
dc.typeText

Archivos