Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information

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dc.creatorYang, Shang-Ho
dc.creatorWoods, Timothy A.
dc.date2017-04-01T19:32:06Z
dc.date.accessioned2026-07-09T06:48:21Z
dc.descriptionAccording to the USDA National Nutrient Database for bison, the bison nutrient benefits include higher protein level, lower calories, lower fat, and lower cholesterol compared to various commercial meats, like skinless-chicken, beef, pork, lamb, and salmon. This study investigates how consumers evaluate fresh ground bison in terms of their willingness to pay. Results show that the variation of consumer knowledge on bison nutrition contributes to different levels of willingness to pay. Implications from this study suggest enhancing consumers’ knowledge of bison products would increase the sale of bison products.
dc.identifierdoi:10.22004/ag.econ.143079
dc.identifierhttps://ageconsearch.umn.edu/record/143079/files/SAEA%20Manuscripts%20-%20Consumer%20WTP%20and%20Bison%20-%20Final.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/143079
dc.identifier.urihttp://hdl.handle.net/123456789/581002
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/143079
dc.titleAssessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information
dc.typeText

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