C’est la vie! Mixed impacts of an edutainment television series in West Africa

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dc.creatorDione, Malick
dc.creatorHeckert, Jessica
dc.creatorHidrobo, Melissa
dc.creatorLe Port, Agnès
dc.creatorPeterman, Amber
dc.creatorSeye, Moustapha
dc.date2023-12-11
dc.date2024-03-14T12:09:18Z
dc.date2024-03-14T12:09:18Z
dc.date.accessioned2026-06-27T15:12:29Z
dc.descriptionEdutainment shows promise in changing behavior at scale, yet little is known about how to maximize impacts. We undertake an experimental evaluation of a popular television series, C’est la vie!, delivered through film clubs in rural Senegal, on violence against women and girls, and sexual and reproductive health knowledge, attitudes, and behaviors. We find C’est la vie! improved knowledge three months after film clubs ended, as well as violence-related attitudes nine months later, however, find no impacts on behaviors. We investigate design components intended to strengthen impacts, generally finding no additional impacts from post-screening discussions, engaging men, and podcasts.
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/140319
dc.identifier.urihttp://hdl.handle.net/123456789/97701
dc.languageen
dc.publisherInternational Food Policy Research Institute
dc.relationhttps://doi.org/10.1186/s12889-022-13570-6
dc.relationhttps://doi.org/10.2499/p15738coll2.136775
dc.relationhttps://www.ifpri.org/blog/%E2%80%98who-would-have-thought-cinema-could-reach-far%E2%80%99-lessons-implementing-community-based
dc.relationhttps://voxdev.org/topic/institutions-political-economy/cest-la-vie-how-popular-west-african-edutainment-series
dc.rightsOpen Access
dc.sourceDione, Malick; Heckert, Jessica; Hidrobo, Melissa; Le Port, Agnès; Peterman, Amber; and Seye, Moustapha. 2023. C’est la vie! Mixed impacts of an edutainment television series in West Africa. IFPRI Discussion Paper 2210. Washington, DC: International Food Policy Research Institute (IFPRI). https://doi.org/10.2499/p15738coll2.137017.
dc.subjecteducation
dc.subjectgender
dc.subjecttelevision
dc.subjectimpact
dc.subjecthealth
dc.subjectbehaviour
dc.subjectviolence
dc.subjectwomen
dc.subjectknowledge
dc.titleC’est la vie! Mixed impacts of an edutainment television series in West Africa
dc.typeWorking Paper

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Instituto Internacional de Investigación sobre Políticas Alimentarias (IFPRI)