CONSUMER PERCEPTIONS OF TROUT AS A FOOD ITEM

dc.creatorFoltz, John C.
dc.creatorDasgupta, Siddhartha
dc.creatorDevadoss, Stephen
dc.date2017-04-01T20:06:53Z
dc.date.accessioned2026-07-09T04:23:12Z
dc.descriptionThe impacts of socioeconomic/demographic characteristics, experiences and preferences of consumers on trout purchasing decisions were estimated using Probit and Ordered Probit regression techniques. Data from a survey of consumer purchasing behavior and personal attributes were used to deduce factors that led to either a high or low likelihood of purchasing trout products. Analysis of data pertaining to whole trout and value-added products yielded consistently different characteristics of consumers who show a high affinity toward purchasing one or more of such products. Results from these analyses were used to suggest techniques for marketing whole trout and value-added trout products to specific segments of the consumer population.
dc.identifierdoi:10.22004/ag.econ.34345
dc.identifierhttps://ageconsearch.umn.edu/record/34345/files/02010083.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/34345
dc.identifier.urihttp://hdl.handle.net/123456789/549121
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/34345
dc.titleCONSUMER PERCEPTIONS OF TROUT AS A FOOD ITEM
dc.typeText

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