ESTIMATION OF IMPLICIT PRICES FOR GREEN PEPPER QUALITY ATTRIBUTES USING AN HEDONIC FRAMEWORK

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Marginal implicit prices for selected green pepper quality attributes were estimated using conventional linear regression techniques within an hedonic framework. Results indicated that cooler product temperatures and larger sized fruit were important physical attributes valued by wholesale buyers operating on Atlanta Farmers' Market during the 1985 summer period. In general, marginal implicit valuations for temperature and fruit size did not change appreciably over the marketing season.

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