Multiple motives of family forest owners in their speech about forest-related decision-making
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Family forest ownership incorporates economic as well as several
other motivations. While traditional rural livelihood has lost significance in
the Nordic countries, multiple motives of forest owners have risen to the
forefront of guiding owners' forest management behavior. At the same time,
the requirements of international forest and environmental agreements force
national policies to safeguard biodiversity and pay attention to many other
ecosystem services more efficiently. The recent success of voluntary
biodiversity protection schemes in Finnish family forests has raised the need
for investigating further the emotional factors that affect forest owners’
behavior and decision-making. The present paper assesses the values and
attitudes beneath forest owners' speech about their decision-making. Semistructured
research interviews with 30 family forest owners from Finland
were systematically examined from the perspectives of biodiversity and
multiple use attitudes. The results show a broadness of multiple motives and
their confounding with small-scale proactive protection of important values
in holding level. The findings encourage policy-driven forest informing and
holding-specific forest planning to consider the biodiversity-related values
and goal frames that are present in owners’ decision-making. From a
broader view, forest informing is recommended to be developed as
instrumental soft governance, along with efficient economic incentives.