Willingness to Pay for Safer Dairy Product in China: Evidence from Shanghai Customers' Purchasing Decision of Bright Dairy's Baby Cheese

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dc.creatorYan, Yiwei
dc.creatorAmes, Glenn C.W.
dc.creatorColson, Gregory
dc.creatorChen, Tinggui
dc.date2017-04-01T18:58:15Z
dc.date.accessioned2026-07-09T07:41:05Z
dc.descriptionThis study analyzes Shanghai customers’ willingness to pay for safer Baby Cheese following a series of food safety incidents by a major Chinese manufacturer. Results from interval regressions of consumer survey responses indicate that consumers are willing to pay a premium of 36.80% for safer Baby Cheese.
dc.identifierdoi:10.22004/ag.econ.162497
dc.identifierhttps://ageconsearch.umn.edu/record/162497/files/update2.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/162497
dc.identifier.urihttp://hdl.handle.net/123456789/591033
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/162497
dc.titleWillingness to Pay for Safer Dairy Product in China: Evidence from Shanghai Customers' Purchasing Decision of Bright Dairy's Baby Cheese
dc.typeText

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