Selling It, Co-op Advertising Lags Behind Private Sector Food Companies
| dc.creator | Rogers, Richard | |
| dc.date | 2017-04-01T17:42:34Z | |
| dc.date.accessioned | 2026-07-09T07:21:45Z | |
| dc.description | When it comes to advertising, food processors out-spend every other sector of the economy. However, farmer-owned cooperatives seem less enamored of the powers of Madison Avenue than their privately owned counterparts in the food industry. Advertising data spanning a 20-year period, from 1967 to 1987, show that agricultural cooperatives spent proportionately less to advertise their brand-name products (based on their share of food dollars) than did non-cooperative food processors. The data also indicate that cooperatives' share of branded advertising expenditures has remained unchanged during the 20-year period examined for this study. | |
| dc.identifier | doi:10.22004/ag.econ.155348 | |
| dc.identifier | https://ageconsearch.umn.edu/record/155348/files/ip4.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/155348 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/587474 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/155348 | |
| dc.title | Selling It, Co-op Advertising Lags Behind Private Sector Food Companies | |
| dc.type | Text |