CONSUMPTION AND INDUSTRIAL DEMAND FOR FRUIT JUICES AND CONCENTRATES
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The market of food products in the EU there is great competition.
Consumers significantly “dictated” by changes in products and innovative
solutions. The trend of healthy lifestyles, increasing consumer interest in exotic
flavors and an attractive organic food, are the main reasons for the observed
increase in fruit juice market. Manufacturing companies in the EU also have a
demand for fruit juices and concentrates, the more you require a guaranteed
product quality continuously/safe products and safe delivery of fresh products.
Producers in developing countries have great opportunities for marketing their
products in the markets of developed countries, if they meet certification
requirements, which is often complicated, and for many producers/exporters is very
expensive. Certified producers and exporters will have access to much of the
market. Producers in developing countries should explore possibilities for
placement of products in each EU country, as some member countries/trading
partners can be attractive for certain products.