MARKET SEGMENTATION WITHIN CONTINGENT VALUATION

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dc.creatorGrimsrud, Kristine M.
dc.creatorMittelhammer, Ronald C.
dc.date2017-04-01T14:03:19Z
dc.date.accessioned2026-07-09T03:38:22Z
dc.descriptionA finite probability mixture model is combined with a contingent valuation model to analyze the existence of differential market segments in a hypothetical market. The approach has at least two principle benefits. First, the model is capable of identifying market segments within the hypothetical market. Second, the model can be used to estimate WTP/WTA within each segment. The model is illustrated using a data set collected on consumer response to genetically modified foods in Norway.
dc.identifierdoi:10.22004/ag.econ.22108
dc.identifierhttps://ageconsearch.umn.edu/record/22108/files/sp03gr02.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/22108
dc.identifier.urihttp://hdl.handle.net/123456789/537157
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/22108
dc.titleMARKET SEGMENTATION WITHIN CONTINGENT VALUATION
dc.typeText

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