THE OPERATION OF THE HUNGARIAN BROILER PRODUCT CHAIN
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The general objective of this paper is to present the inner connections of the broiler product chain and the process of value
generation in the economic situation of 2007. I introduce the input-output model of the broiler product chain adapted from macro-economic
analysis, in which I calculated the direct connections of the product chain phases and between the national economic branches outside the
chain. Then I point to the disproportion of the product chain through the profit distribution. Moreover, to evaluate the process of the value
generation I demonstrate the value added generated along the value chain (year 2007). On the basis of the results 825 EUR of value added is
realized to one ton of ready product (chicken meat), from which the major portion is shared by processing. The paper also determines the
added value and the major factors influencing its ratio within the product chain.