Agricultural extension messages using video on portable devices increase knowledge about seed selection, storage and handling among smallholder potato farmers in southwestern Uganda

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dc.creatorVan Campenhout, Bjorn
dc.creatorVandevelde, S.
dc.creatorWalukano, W.
dc.creatorAsten, Piet J.A. van
dc.date2017-01-25
dc.date2017-02-07T11:52:41Z
dc.date2017-02-07T11:52:41Z
dc.date.accessioned2026-06-27T15:31:22Z
dc.descriptionTo feed a growing population, agricultural productivity needs to increase dramatically. Agricultural extension information, with its public, non-rival nature, is generally undersupplied, and public provision remains challenging. In this study, simple agricultural extension video messages, delivered through Android tablets, were tested in the field to determine if they increased farmers’ knowledge of recommended practices on (i) potato seed selection and (ii) seed storage and handling among a sample of potato farmers in southwestern Uganda. Using a field experiment with ex ante matching in a factorial design, it was established that showing agricultural extension videos significantly increased farmers’ knowledge. However, results suggested impact pathways that went beyond simply replicating what was shown in the video. Video messages may have triggered a process of abstraction, whereby farmers applied insights gained in one context to a different context.
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/79774
dc.identifier.urihttp://hdl.handle.net/123456789/106817
dc.languageen
dc.publisherPublic Library of Science
dc.relationhttps://hdl.handle.net/10568/146268
dc.relationhttps://doi.org/10.1080/1389224X.2021.1880454
dc.rightsOpen Access
dc.sourceVan Campenhout B., Vandevelde S., Walukano W. & Van Asten P. (2017). Agricultural extension messages using video on portable devices increase knowledge about seed selection, storage and handling among smallholder potato farmers in southwestern Uganda. PLoS ONE 12(1): e0169557.
dc.subjectagricultural extension
dc.subjectagricultural productivity
dc.subjectsmallholder potato farmers
dc.subjectsouthwestern uganda
dc.subjectagricultural technology
dc.subjectclimate change
dc.subjectpotatoes
dc.subjectfactorial analysis
dc.subjectseeds
dc.subjecttraining
dc.subjectstorage
dc.subjectextension activities
dc.subjectsmallholders
dc.subjecttubers
dc.subjectfactorial design
dc.subjectinformation and communication technologies
dc.subjectagricultural workers
dc.titleAgricultural extension messages using video on portable devices increase knowledge about seed selection, storage and handling among smallholder potato farmers in southwestern Uganda
dc.typeJournal Article

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Instituto Internacional de Investigación sobre Políticas Alimentarias (IFPRI)