Consumer response to food safety risk information

dc.creatorHoffmann, Vivian
dc.creatorMurphy, Mike
dc.creatorKariuki, Sarah
dc.date2024-12-20
dc.date2024-12-20T19:55:21Z
dc.date2024-12-20T19:55:21Z
dc.date.accessioned2026-06-27T15:44:00Z
dc.descriptionUnsafe food imposes significant health and productivity burdens on developing countries. We test the impact of a simple information intervention through which low-income urban consumers in Kenya were provided information about the likelihood that maize flour from the formal and informal sector violated a food safety standard. We find a 42 percent increase in the share of households consuming the similarly priced, lower risk formal sector flour type at follow-up in the treatment group relative to the control group, from a base of 33 percent. The intervention was equally effective for households earning below and above the sample median income level. Our results demonstrate the potential for low-cost interventions to increase the salience of food safety as a product attribute in informal markets or where regulatory enforcement is weak.
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/168191
dc.identifier.urihttp://hdl.handle.net/123456789/113082
dc.languageen
dc.publisherInternational Food Policy Research Institute
dc.relationhttps://hdl.handle.net/10568/135798
dc.relationhttps://hdl.handle.net/10568/124974
dc.relationhttps://doi.org/10.1016/j.jdeveco.2020.102620
dc.relationhttps://doi.org/10.2499/9780896294561_05
dc.rightsOpen Access
dc.sourceHoffmann, Vivian; Murphy, Mike; and Kariuki, Sarah. 2024. Consumer response to food safety risk information. IFPRI Discussion Paper 2305. Washington, DC: International Food Policy Research Institute. https://hdl.handle.net/10568/168191
dc.subjectconsumers
dc.subjectfood safety
dc.subjecthealth
dc.subjecthouseholds
dc.subjectproductivity
dc.titleConsumer response to food safety risk information
dc.typeWorking Paper

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