AN ECONOMIC ANALYSIS OF THE U.S. GENERIC DAIRY ADVERTISING PROGRAM USING AN INDUSTRY MODEL

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dc.creatorLiu, Donald J.
dc.creatorKaiser, Harry M.
dc.creatorForker, Olan D.
dc.creatorMount, Timothy D.
dc.date2017-04-01T17:11:59Z
dc.date.accessioned2026-07-09T04:03:24Z
dc.descriptionThe market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and quantity values for four advertising scenarios: (1) no advertising, (2) historical fluid advertising, (3) historical manufactured advertising, and (4) historical fluid and manufactured advertising. Compared to previous studies, the dairy-industry model provides additional insights into the way generic dairy advertising influences prices and quantities at the retail, wholesale, and farm levels.
dc.identifierdoi:10.22004/ag.econ.28969
dc.identifierhttps://ageconsearch.umn.edu/record/28969/files/19010037.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/28969
dc.identifier.urihttp://hdl.handle.net/123456789/544143
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/28969
dc.titleAN ECONOMIC ANALYSIS OF THE U.S. GENERIC DAIRY ADVERTISING PROGRAM USING AN INDUSTRY MODEL
dc.typeText

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