Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices
| dc.creator | Makau, Charles | |
| dc.creator | Bioversity International and International Center for Tropical Agriculture | |
| dc.date | 2023-11 | |
| dc.date | 2024-02-06T13:19:26Z | |
| dc.date | 2024-02-06T13:19:26Z | |
| dc.date.accessioned | 2026-06-27T13:37:59Z | |
| dc.description | -Population projections for SSU 13 shows that the programme is estimated to have reached over 8-9 million viewers every week. • More than a third (37%) of the women interviewed said that they are involved in decision making on farming activities. • The Swahili version is the most popular version of the programme. Slightly more than half of respondents (55%) said that they watch the Swahili version only. 21% of respondents said that they watched the English version only. 24% of the respondents said that they watch both versions of the programme. • There is a small number of people who are watching the programme online (2% of respondents). This an important channel since the viewers do not have to watch at a specified time, data from the YouTube analytics show an average of 2,469 views per each episode. • Around 9% of viewers say that have signed up to iShamba, which is in line with the iShamba subscription base of 550,000 sign ups. • Findings from the youth segment show very positive mindset about agriculture: 87% said they would like to engage in it as a business, while three quarters (75%) said they would change the crops /livestock they are currently growing or keeping. Interestingly 92% of those who are not currently farming on their own other than the household farms said that they would like to start farming in the next 3 years. One key area that needs improvement is record keeping as only half (51%) of respondents aged 18-35 said they keep records. vii | P a g e • In future, the content of Shamba Shape Up could include topics on market access (52%), especially for the young viewers, there is an urge to transform agriculture from subsistence to more of a business venture. | |
| dc.format | application/pdf | |
| dc.identifier | https://hdl.handle.net/10568/138955 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/65495 | |
| dc.language | en | |
| dc.rights | Open Access | |
| dc.source | Makau, C.; Alliance of Bioversity International and CIAT. (2023) Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices. 33 p. | |
| dc.subject | evaluation | |
| dc.subject | smallholders-small holder farmers | |
| dc.subject | behavioural responses | |
| dc.subject | rural communities-agricultural communities | |
| dc.subject | knowledge and information systems | |
| dc.subject | agricultural tv show, agricultural innovation | |
| dc.title | Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices | |
| dc.type | Report |