Media Coverage of Animal Handling and Welfare: Influence on Meat Demand

dc.creatorTonsor, Glynn T.
dc.creatorOlynk, Nicole J.
dc.creatorWolf, Christopher A.
dc.date2017-04-01T13:43:44Z
dc.date.accessioned2026-07-09T04:44:52Z
dc.descriptionThis article provides the first known examination of how animal welfare information provided by media sources impacts U.S. meat demand. Particular attention is focused on alternative techniques in deriving animal welfare media indices. Results suggest media attention to animal welfare has a small, but statistically significant impact on meat demand. Alternative derivations of media indices alter conclusions regarding spillover effects across meats, net impacts on total meat demand, and longevity of impacts. Articles referencing consumer groups impact demand more than those noting U.S. government or livestock industry entities.
dc.identifierdoi:10.22004/ag.econ.49338
dc.identifierhttps://ageconsearch.umn.edu/record/49338/files/AAEA_2009_TonsorOlynkWolf__7.15.09_.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/49338
dc.identifier.urihttp://hdl.handle.net/123456789/554352
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/49338
dc.titleMedia Coverage of Animal Handling and Welfare: Influence on Meat Demand
dc.typeText

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