Markets Segmented by Regional - Origin Labeling with Quality Control
| dc.creator | Thompson, Stanley R. | |
| dc.creator | Anders, Sven M. | |
| dc.creator | Herrmann, Roland | |
| dc.date | 2017-04-01T19:48:13Z | |
| dc.date.accessioned | 2026-07-09T03:51:21Z | |
| dc.description | It is the objective of this paper to provide a methodological framework for the analysis of regional marketing programs which include regional-origin labeling as well as quality assurance and control. Such programs are increasingly introduced in Europe and other parts of the world as a means against quality uncertainty in globalized markets. An equilibrium - displacement model is developed for a segmented market with differential qualities that can be utilized for a broad variety of marketing programs. It is applied to one selected European case, i.e. "Gepruefte Qualitaet - Bayern". It is shown that the price impacts on high-quality and low-quality segments depend crucially on substitutive relationships between the markets and the advertising elasticities. Welfare implications for producers in a program depend strongly on advertising elasticities, too, but also on the costs of participation including quality control and on the co-financing mechanism between government and producers. | |
| dc.identifier | doi:10.22004/ag.econ.25530 | |
| dc.identifier | https://ageconsearch.umn.edu/record/25530/files/cp060511.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/25530 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/540944 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/25530 | |
| dc.title | Markets Segmented by Regional - Origin Labeling with Quality Control | |
| dc.type | Text |