The Nespresso AAA Sustainable Quality™ program as a unique approach to sustainable coffee sourcing
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The Nespresso AAA Sustainable Quality™ Program is the unique Nespresso sourcing approach developed to secure the highest quality green coffee required to produce the Nespresso Grand Cru coffees, while protecting the environment and enhancing farmer welfare. Launched in 2003 in collaboration with the NGO the Rainforest Alliance, the program implements a vision of sustainability: one that, based on quality, integrates the spheres of environmental conservation, social equity and economic viability , with the aim of creating long-term shared value.