Returns, Lags, and Complementarities in Brand and Generic Advertising: The Demand for Peanut Butter

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dc.creatorKaneko, Naoya
dc.creatorFletcher, Stanley M.
dc.date2017-04-01T19:40:19Z
dc.date.accessioned2026-07-09T02:57:25Z
dc.descriptionThis paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments. The results indicate that brand advertising has a significant but short-lived effect on aggregate consumption while generic advertising has little short-run but significant long-run effects.
dc.identifierdoi:10.22004/ag.econ.9959
dc.identifierhttps://ageconsearch.umn.edu/record/9959/files/sp07ka03.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/9959
dc.identifier.urihttp://hdl.handle.net/123456789/523635
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/9959
dc.titleReturns, Lags, and Complementarities in Brand and Generic Advertising: The Demand for Peanut Butter
dc.typeText

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