Value Creation Strategies in Credence Food Productions: The Case of Organic Farming in Italy
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In this paper we analyse different strategies used by Italian organic farmers to create value from credence food
production. More specifically, we consider the following strategies: participation in policy support programmes
(i.e. rural development measures and agro‐environmental schemes), direct marketing (i.e. short‐chains, on‐farm
businesses, agro‐tourism), on‐farm processing and being a member of a marketing and/or processing
cooperative. We use data from the 2006 Italian FADN (Farm Accountancy Data Network) related to 981 organic
farmers. To estimate the factors affecting farmers’ strategies and to evaluate them simultaneously we
implement a multivariate probit model (MVP). The results could be helpful to implement guidelines for public
and private intervention in the next CAP programming period. Allowing for differences in farmers’ goals and
their impact on the choice of farming method and strategies is important in a modern competitive scenario.