Growers' Returns and Marketing Costs for Florida Citrus
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Changes in costs associated with each level in the fresh and
processed citrus marketing channel are examined. The results indicate
that more than 60 percent of the retail food dollar spent on fresh
grapefruit is associated with activities that occur after the fruit
leaves fresh fruit packinghouses. For frozen concentrated orange
juice and canned single-strength grapefruit juice the F .O.B.-retail
margin was estimated to be 25 and 27 precent, respectively, of the
consumers' expenditures. Total citrus bearing acreage has declined 17
percent since 1970-71. Total citrus production has decreased 40 percent
since 1979-80.