MODELING THE EFFECTS OF GENERIC ADVERTISING ON THE DEMAND FOR FLUID MILK AND CHEESE: A TIME-VARYING PARAMETER APPLICATION

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dc.creatorSchmit, Todd M.
dc.creatorKaiser, Harry M.
dc.date2017-04-01T17:49:31Z
dc.date.accessioned2026-07-09T03:28:51Z
dc.descriptionPrevious constant-parameter demand models have estimated generic advertising elasticities for cheese to be below that for fluid milk. We relax this assumption, allowing for generic advertising response to vary over time. Cheese advertising elasticities were found below fluid milk up until the mid-1990s; average elasticities since have been similar.
dc.identifierdoi:10.22004/ag.econ.19754
dc.identifierhttps://ageconsearch.umn.edu/record/19754/files/sp02sc03.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/19754
dc.identifier.urihttp://hdl.handle.net/123456789/533284
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/19754
dc.titleMODELING THE EFFECTS OF GENERIC ADVERTISING ON THE DEMAND FOR FLUID MILK AND CHEESE: A TIME-VARYING PARAMETER APPLICATION
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