COOL and Consumers' Willingness to Pay in the Fresh Produce Industry - Some Initial Impressions from the Field

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dc.creatorSterns, James A.
dc.creatorHouse, Lisa
dc.creatorVanSickle, John J.
dc.creatorWysocki, Allen F.
dc.date2017-04-01T14:04:04Z
dc.date.accessioned2026-07-09T03:14:54Z
dc.descriptionThe debate about Country-of-Origin labeling (COOL) has centered on the projected benefits and costs of its implementation. This study uses data from a Vickery auction (n=320) to estimate willingness to pay for COOL. Preliminary findings suggest, on average, consumers value COOL, are not homogenous, and prefer fresh produce grown in the U.S.
dc.identifierdoi:10.22004/ag.econ.15644
dc.identifierhttps://ageconsearch.umn.edu/record/15644/files/wp040001.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/15644
dc.identifier.urihttp://hdl.handle.net/123456789/529179
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/15644
dc.titleCOOL and Consumers' Willingness to Pay in the Fresh Produce Industry - Some Initial Impressions from the Field
dc.typeText

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