Innovation and Entrepreneurship in Rural Communities: Early Business Survival Challenges for the Agribusiness Entrepreneur
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Barriers and strategies for survival of agribusiness and non-agribusiness entrepreneurs during early business stages are analyzed under case-study approach. Results confirm qualitative differences in skill and execution deficiencies, market structure, and resource endowments. Moreover, agribusiness entrepreneurs tend to adopt different strategies to address similar barriers faced by non-agribusiness entrepreneurs.