Image Repair Strategies in the Pricey Prawn Scandal of Qingdao
| dc.creator | ZHANG Xiaoping | |
| dc.creator | YAO Xiaojun | |
| dc.date | 2017-05-26T14:27:31Z | |
| dc.date.accessioned | 2026-07-09T11:23:53Z | |
| dc.description | The pricey prawn scandal of Qingdao in the 2015 National Day Holiday, not only violates the principle of integrity management, but also seriously damages the image of Qingdao──World Famous Tourist City. This study applies image repair strategies to Qingdao municipal government departments’ attempt to restore its damaged image in crisis communication. Through a discourse analysis, it is found that the government departments mainly adopt the following strategies: denial, evasion of responsibility (defeasibility), reduction of offensiveness (bolstering, compensation), corrective action and mortification. Then we evaluate the effectiveness of this image repair effort. | |
| dc.identifier | doi:10.22004/ag.econ.257320 | |
| dc.identifier | https://ageconsearch.umn.edu/record/257320/files/Image%20Repair%20Strategies%20in%20the%20Pricey%20Prawn%20Scandal%20of%20Qingdao.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/257320 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/627319 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/257320 | |
| dc.title | Image Repair Strategies in the Pricey Prawn Scandal of Qingdao | |
| dc.type | Text |