A FOCUS GROUP STUDY OF FACTORS INFLUENCING CONSUMERS' POTATO PURCHASING DECISIONS

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dc.creatorSmith, Duane A.
dc.creatorPeavey, Stephanie R.
dc.date2017-04-01T19:30:12Z
dc.date.accessioned2026-07-09T03:55:07Z
dc.descriptionThis research reports the findings of focus group interviews which explored potato buying motives and preferences for russet, red skinned and round white potatoes among selected Northeastern consumers. The results indicate that the group members perceived all russets as "Idaho" potatoes, associated the red potatoes with gourmet meals, and viewed the round whites as generic potatoes, unsuitable for company meals. However, participants identified round whites as their personal favorite and as the kind they purchased most often.
dc.identifierdoi:10.22004/ag.econ.26537
dc.identifierhttps://ageconsearch.umn.edu/record/26537/files/21020083.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/26537
dc.identifier.urihttp://hdl.handle.net/123456789/541951
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/26537
dc.titleA FOCUS GROUP STUDY OF FACTORS INFLUENCING CONSUMERS' POTATO PURCHASING DECISIONS
dc.typeText

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