Segmentation Analysis of Grocery Shoppers in Alabama

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dc.creatorMukiibi, Michael L.
dc.creatorBukenya, James O.
dc.date2017-04-01T19:21:20Z
dc.date.accessioned2026-07-09T02:49:12Z
dc.descriptionUsing survey responses from over 500 responses, this paper conducts a market segmentation of grocery shoppers in Alabama. By employing cluster analysis technique, Alabama grocery shoppers are segmented into three different groups based on the relative importance of factors that describe their shopping experiences.
dc.identifierdoi:10.22004/ag.econ.6943
dc.identifierhttps://ageconsearch.umn.edu/record/6943/files/sp08mu02.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/6943
dc.identifier.urihttp://hdl.handle.net/123456789/520677
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/6943
dc.titleSegmentation Analysis of Grocery Shoppers in Alabama
dc.typeText

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