Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment
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We conduct an experiment with grocery store shoppers using an onsite survey to examine the
effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of
the nutrition labels in terms of how well the labels attract attention and if they affect shopper
behavior. Based on our sample, we find that shelf label nutrition information not only attracts
shopper attention but affects shopper behavior as well. Further, we find the effect is moderated
by a shopper’s propensity to use nutrition information. Our results suggest providing nutrition
information via grocery store shelf labels may be a useful medium to convey nutrition
information to shoppers. Additionally, increasing interest in nutrition information and the ability
to use the information can have important implications.