Rola reklamy telewizyjnej w kształtowaniu postaw żywieniowych dzieci w wieku szkolnym
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This article aims to define the role of TV advertising in shaping nutritional habits of children aged
7-12 years and also to identify what methods of persuasion are used by television advertising to influence
consumer behavior among children. A survey among 100 children aged 7-12 years was carried out for
the purpose of achieving the aim of paper. The results indicate that advertising has a significant influence
on children’s consuming behavior, and what is important the children through their behavior affect the
food choices made by adults. Studies also confirm that children spend too much daytime to watch TV. This
phenomenon also applies to adults.