Value-Based Marketing: A Dsicussion of Issues and Trends in the Slaughter Cattle Market

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dc.creatorFausti, Scott W.
dc.creatorDiersen, Matthew A.
dc.creatorQasmi, Bashir A.
dc.creatorLi, Jing
dc.date2017-04-01T17:09:59Z
dc.date.accessioned2026-07-09T06:16:16Z
dc.descriptionPricing and technological innovation are discussed within the context of the beef industry’s value-based marketing initiative. Cash and contract marketing practices for fed cattle are addressed with respect to slaughter volume and pricing methods (live, dressed, and grid). A methodology for estimating grid market share of weekly slaughter volume, based on USDA market reports (2004–2009), is introduced. Weekly grid market shares for the cash and contract markets are derived. Summary statistics indicate that grid pricing has become an important pricing mechanism, but has not surpassed average pricing with respect to slaughter volume market share.
dc.identifierOther:0738-8950
dc.identifierdoi:10.22004/ag.econ.127768
dc.identifierhttps://ageconsearch.umn.edu/record/127768/files/JAB_Fall2010__01.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/127768
dc.identifier.urihttp://hdl.handle.net/123456789/574491
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/127768
dc.titleValue-Based Marketing: A Dsicussion of Issues and Trends in the Slaughter Cattle Market
dc.typeText

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