An Assessment of Communication Technology and Social Media Adoption
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This paper reports the results of a survey of cooperative managers regarding the use of communication
technology including social media. The survey categorized 105 different cooperatives
by current technology use and management practices. The survey found that Texas cooperative
managers are willing to expand on their current use of communication technology; however, a
clear definition of how to use new concepts as a powerful tool is needed. In terms of governance,
we found that many cooperatives have no stated policies regarding the use of communication
technologies.