Establishment of Chinese Agricultural Brand Value Scale and Study of Its Reliability and Validity Based on Customer Value

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dc.creatorHUANG, Heng
dc.creatorZHANG, Le
dc.creatorGONG, Chong
dc.date2017-04-01T15:04:43Z
dc.date.accessioned2026-07-09T10:43:09Z
dc.descriptionIn this paper, we explore the influencing factors as well as inherent mechanism related to the formation of Chinese agricultural brand value. On the basis of empirical survey on Chinese agricultural brand, we establish a scientific and operable evaluation indicator system to measure Chinese agricultural brand value, and this system consists of four parts (brand quality and safety control force, brand market power, brand innovation force, brand vitality).
dc.identifierdoi:10.22004/ag.econ.243153
dc.identifierhttps://ageconsearch.umn.edu/record/243153/files/2.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/243153
dc.identifier.urihttp://hdl.handle.net/123456789/621337
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/243153
dc.titleEstablishment of Chinese Agricultural Brand Value Scale and Study of Its Reliability and Validity Based on Customer Value
dc.typeText

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