SALES RESPONSES TO RECALLS FOR LISTERIA MONOCYTOGENES: EVIDENCE FROM BRANDED READY-TO-EAT MEATS
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Empirical models are used to measure sales losses experienced by frankfurter brands following a recall for a foodborne pathogen. Recalled brands experience a 22 to 27 percent sales decline after a recall. Brand recovery occurs within 4 to 5 months after a recall. Non-recalled brands do not experience sales losses.