Antecedents Factors that Influence Soy Consumption: A Structural Equation Modeling Approach
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We propose a structural model of antecedent factors that affect the frequency of soy
consumption. This model, suggests that soy-general knowledge influences perceptions
about nutrition concern, health benefits of soy, soy related personal beliefs and personal attitudes toward soy. Health benefits of soy, in turn, impacts soy-related personal beliefs and personal attitudes toward soy. Additionally, soy-related personal beliefs influence
personal attitudes toward soy. Finally, both nutrition concern and personal attitudes
toward soy drive the frequency of soy consumption. Elaborate tests with calibration and validation samples (derived from a large and nationally representative survey) provide robust empirical support for the proposed model. Implications for consumers and food industry are discussed.