One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria

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dc.creatorArouna, A.
dc.creatorMichler, J.D.
dc.creatorYergo, W.G.
dc.creatorSaito, Kazuki
dc.date2021-03
dc.date2020-12-03T17:26:29Z
dc.date2020-12-03T17:26:29Z
dc.date.accessioned2026-06-27T13:18:30Z
dc.descriptionBlanket advice on optimal fertilizer application rates has failed to achieve potential yield gains for crop production in much of Sub‐Saharan Africa. However, digital technology now makes it possible to deliver personalized extension services to farmers at a much lower cost. We present results from a randomized control trial designed to evaluate the effectiveness of a mobile application that provides personalized advice on rice nutrient management. We find that households who were just given the personalized advice increase their yield by 7% and increase their profit by 10%. On average, personalized advice increases yields without increasing the overall quantity of fertilizer used. We conclude that the scaling of personalized extension services could improve productivity and livelihoods in Sub‐Saharan Africa without necessarily increasing the total amount of fertilizer in use.
dc.identifierhttps://hdl.handle.net/10568/110390
dc.identifier.urihttp://hdl.handle.net/123456789/56054
dc.languageen
dc.publisherWiley
dc.rightsOpen Access
dc.sourceArouna, A.; Michler, J.D.; Yergo, W.G; Saito, K. One size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria. American Journal of Agricultural Economics 2020 ,201902.
dc.subjectrice
dc.subjectdecision support systems
dc.subjectinformation and communication technologies
dc.subjectresearch
dc.titleOne size fits all? Experimental evidence on the digital delivery of personalized extension advice in Nigeria
dc.typeJournal Article

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Centro Africano del Arroz (AfricaRice)