The Effect of Information and Market Access on Adopters' Income Level
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This paper is aimed at relating income fluctuation with adoptable innovations, adopter category
and their access to some variables than those explained in the neoclassical economics principle
of labor market demand and supply equilibrium. Using a quantitative and qualitative case study
of some farmers in two States, we considered whether respondents are earning enough income
and what constraints they face. The von Hipple’s lead user concept and decision model of risk
aversion under uncertainty were used to explain causes of variability.
Notably, farmers with enough steady income have access to market, various information and are
less risk averse.