Defining an Agribusiness Strategic Agenda for 2010-2020
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This article addresses the importance of having a research agenda that is useful to industries,
government and organizations in the future. The authors propose and share 10 topics with the
research community. It builds upon the sustainability of business operations critical in the next
era, 2010-2020, and the importance of considering the company as a network of relationships
and contracts. These topics include: empowerment, simplicity, technology, emerging consumers
and markets, integration of economy, climate and environment, risk management and network
value reengineering. A research agenda is outlined for each topic.