Making extension and advisory services demand-driven
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Faced with changing environmental and socio-economic conditions, rural producers must continuously innovate and adapt, calling on improved technical, marketing, or managerial skills and strategies. Effective Extension and Advisory Services (EAS), designed to address the varied and complex needs of actors – especially producers – throughout the agri-food system, are critical to facilitating that change. They also play a key role in helping producers formulate their demands, communicate them to other actors, and respond as required. However, our view of producers’ needs may not always reflect their actual demand.