The Research Comment on Organic Food Consumer Behavior
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Since the development of organic food, to a great extent, depends on the needs of consumers, the studies on the consumer behavior of organic food would have far-reaching significance to the development of the whole organic food industry. The recent studies in this field mainly include the following four aspects: the consumers' recognition of organic food; the consumers’ attitude towards organic food; the consumers’ purchase of organic food; the consumers’ willingness to pay. The paper would review the recent domestic and foreign studies on the four aspects mentioned above, aiming to provide references to the researches in this field.