BROILER PRODUCERS’ WILLINGNESS TO PAY TO MANAGE NUTRIENT POLLUTION
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Economic incentives or disincentives play a major role on encouraging producers to implement environmentally benign production practices. We evaluated producers’ willingness to pay (WTP) value to represent the level of disincentives that motivate farmers to mitigate nutrient pollution. The result obtained by using ordered response model showed that farm size, farm income, and land available to spread litter are major variables that determine the producers’ WTP.