WHAT IS IT CONSUMERS REALLY WANT AND WHY? THE CASE OF FAT IN MILK
| dc.creator | Andersen, Laura M. | |
| dc.creator | Smed, Sinne | |
| dc.date | 2017-04-01T17:29:56Z | |
| dc.date.accessioned | 2026-07-09T05:48:18Z | |
| dc.description | In this paper we investigate preferences for fat in milk through a structural characteristics model. The data includes information about daily purchases and social and demographic characteristics of approximately 2500 households. We find that consumers who prefer milk with a very high fat content can be reached both by information and prices, while consumers who prefer milk with a moderate to high fat share are not influenced by information, but are price sensitive. This is of great importance since these households drink a lot of milk and thereby get a considerable amount of fat through milk | |
| dc.identifier | doi:10.22004/ag.econ.116455 | |
| dc.identifier | https://ageconsearch.umn.edu/record/116455/files/P6-2_Andersen_Smed.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/116455 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/568594 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/116455 | |
| dc.title | WHAT IS IT CONSUMERS REALLY WANT AND WHY? THE CASE OF FAT IN MILK | |
| dc.type | Text |