VOLUNTARY ECONOMIC AND ENVIRONMENTAL RISK TRADEOFFS IN CROP PROTECTION DECISIONS
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An indirect utility model is employed for measuring farmers' willingness to voluntarily accept yield losses for a reduction in environmental risk by decreasing pesticide use. Results support the hypothesis that farmers have self-described risk perceptions that enable them to make assessments of risk-yield tradeoffs. Policies designed to encourage and assist farmers making voluntary pesticide reductions can result in environmental risk reduction.