Bhutan: Quinoa
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Bhutan’s quinoa exports are minimal, with only 0.01% of the global market share in 2023, limited to India and Bangladesh. Although cultivation began in 2015, production has declined due to low demand and limited infrastructure. However, Bhutan has strong potential to expand exports through targeted incentives, improved processing, and the adoption of Geographical Indications (GI) to access premium markets. With quinoa prioritized in the 13th Five Year Plan, strategic investments can help Bhutan strengthen its position in the global quinoa value chain.